Given the annoying trailers. Given that it's Scarlett Johansson not in a mistress role. Given the damn title.
I never thought Lucy would edge out Hercules at the box office, but it did. The showdown between the Rock and ScarJo had a clear victor (by $15 million). Has sex finally won out over sports?
I suppose Ms. Johansson is on a hot streak right now, especially after Her, but for some reason her role in this picture didn't speak box office gold to me.
However, there are a few things Lucy had going for it. One: It was a new premise. Someone is able to use more than 10 percent of her brain (even if it actually may be a myth). The bigger twist was that it was Scarlett Johansson. For the first time in a movie (where the actress is on screen), the blonde bombshell was known for using her brain instead of her beauty. So it was a fresh concept with fresh execution.
Meanwhile, Hercules is a premise that has kind of been done to death, so for those people wishing to see something out of the ordinary, Lucy was there pick.
This doesn't really have much impact on Dwayne Johnson's growing career, but if anything it's a big feather in ScarJo's cap.
Based on Hercules box office disappointment, are unnecessary reboots starting to run their course? The ultimate irony is that maybe movie audiences are starting to use more than 10 percent of their brains.