Summer of 2015 is coming to a close, and it’s been a good one for bands like Walk the Moon, Fetty Wap, and Omi, whose hits have been dominating radio, Spotify, and iTunes downloads. But given recent history, these up-and-coming artists may not be as fortunate in the summer of 2016.
The Best New Artist Grammy Award has often been believed to be a curse, with many winners hitting their stride only to completely disappear (Paula Cole and Starland Vocal Band are a couple of notable examples). But now there’s another curse to be submitted into pop music lore: the Song of Summer.
The curse of the Song of Summer is a phenomenon that’s become more prominent in recent years. Here’s what happens: An artist comes out with a song between May and August, it becomes unavoidable everywhere in popular culture, and then by the following summer, the artist is drenched in backlash instead of limelight.